So I reckon I’m on the 12th minute or so. I was so excited that my article on celebrity worship was finally published and it came out in the Sunday Independent newspaper on 15 November, and a big thank you goes to two colleagues at work who made it all happen; to the editor who published it; to all the people that have been giving me wonderful and encouraging comments; and of course to God! If I had a spouse I’m sure I would have thanked him, or not, if I was already thinking of moving on as was the case when Hilary Swank omitted to thank her then-husband Chad Lowe at an Oscar award ceremony, but that’s another story entirely.
So because the Sunday Independent doesn’t have a link to the story online for some reason, here it is. I am not responsible for either the Beyonce photo or the title of the story. My original title was “Mad Icon Disease – How Obsessed Are We with Celebrities?”
Our celebrity obsession hides fears of forming relationship with normal people
November 15, 2009 Edition 1
Rosaline Daniel
“SLEEPING in the streets, and pulling out their hair – for someone they never knew.” – actor James Cromwell as Prince Philip on the public mourning for Diana, Princess of Wales in The Queen.
Brutal perhaps, but he has a point. Why are we so obsessed with the lives of celebrities who are basically strangers to us? Why do we care that it was indeed former rugby star Joost van der Westhuizen caught on video cheating on his wife with a stripper? Or that Madonna is now opening a girl’s school in Malawi, where her two adopted children are from?
We are fascinated by those in the public eye, and this fascination is nothing new. The ancient Olympic Games produced some of the first celebrities who received what was akin to red-carpet treatment on their return home. Similarly, the ancient Romans heralded and immortalised their leaders such as Julius Caesar by imprinting their faces on coins and creating sculptures of them.
Modern-day celebrity is fuelled by mass media in the form of tabloid magazines, fan and celebrity websites, entertainment segments on “serious” news networks and entire television programmes and channels devoted to creating and promoting the “cult of celebrity”. And yes, there is a huge audience of celebrity watchers.
If you want to bond with the average person, don’t ask them what the latest death toll is in Iraq or Afghanistan; or what the current bone of contention is in Zimbabwe’s unity government. Instead, ask them if they think SA Idols joint winner Sasha-Lee Davids should have conceded defeat gracefully to the real winner, Jason Hartman, and let him have his moment of glory – even if it wasn’t her fault but really the result of the organisers’ sms/voting bungle.
Why do we think that having such knowledge gives us a sense of relationship with these people? And yet, why wouldn’t we think we know them, given that their entire lives are constantly shoved in our faces? In fact, we probably “know” more about the average A-list celebrity than we do about our neighbours – at work or at home.
Such knowledge can lead to a sense of false familiarity. A 2002 scientific survey known as the Celebrity Worship Scale and published in the Journal of Nervous & Mental Disease, found that celebrity worship is not an uncommon phenomenon. Dubbed “celebrity worship syndrome” (CWS), or “mad icon disease”, it comes in three forms: mild, moderate and severe.
“Mild” could be discussing the sex and drugs tape scandal of Van der Westhuizen. “Moderate” refers to those who have “an intense personal-type relationship” with a celebrity (which could describe those who made the trip to Kensington Palace following Princess Diana’s death in 1997).
“Severe”, though, is reserved for people who believe they have a special bond with their celebrity and would lie, or even die, for them.
People like John Hinckley Jr, who so wanted to impress actress Jodie Foster he tried to assassinate US president Ronald Reagan in Washington, DC, on March 30, 1981. Just days before his failed assassination attempt, Hinckley wrote this to Foster:
“There is a definite possibility that I will be killed in my attempt to get Reagan. It is for this very reason that I am writing you this letter now. As you well know by now I love you very much.”
Thousands of years ago, fame was gained through title, or great exploits that had a direct impact on the lives of others, and was spread by word of mouth.
Nowadays, celebrity is a global phenomenon, driven by mass media and the stars themselves, who bombard us with disposable information.
We are all involved to some extent in the lives of our celebrity icons, where, like a consumer brand, we pick and choose whom we think we know.
For some, it’s easier to form an imagined relationship with a famous person than it is with a normal person. As Oscar Wilde said: “(It is)… through art and art only that we can shield ourselves from the sordid perils of actual existence.”
And if you substitute “entertainment” for “art”, is it really so surprising that thousands of devoted admirers flocked to mourn Diana, the “People’s Princess” – someone they never knew?